Diversification strategy of amazon com marketing essay

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Diversification strategy of amazon com marketing essay

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.

Diversification strategy of amazon com marketing essay

Based on Fern Fort University extensive research — some of the strengths of Amazon and Whole Foods Acquisition are — Strong distribution network — Over the years Amazon and Whole Foods Acquisition has built a reliable distribution network that can reach majority of its potential market.

Highly skilled workforce through successful training and learning programs. Amazon and Whole Foods Acquisition is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.

This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Highly successful at Go To Market strategies for its products. Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks.

Good Returns on Capital Expenditure — Amazon and Whole Foods Acquisition is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain.

Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Investment in Research and Development is below the fastest growing players in the industry.

Even though Amazon and Whole Foods Acquisition is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation. It has come across as a mature firm looking forward to bring out products based on tested features in the market.

The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.

Long tail - Wikipedia

Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel.

This can impact the long term growth of Amazon and Whole Foods Acquisition Not highly successful at integrating firms with different work culture. As mentioned earlier even though Amazon and Whole Foods Acquisition is successful at integrating small companies it has its share of failure to merge firms that have different work culture.

The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Amazon and Whole Foods Acquisition has to build internal feedback mechanism directly from sales team on ground to counter these challenges.

Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present.

Opportunities for Amazon and Whole Foods Acquisition — External Strategic Factors Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Amazon and Whole Foods Acquisition an opportunity to enter a new emerging market.

Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Amazon and Whole Foods Acquisition to capture new customers and increase its market share.

Government green drive also opens an opportunity for procurement of Amazon and Whole Foods Acquisition products by the state as well as federal government contractors. Stable free cash flow provides opportunities to invest in adjacent product segments. With more cash in bank the company can invest in new technologies as well as in new products segments.

This should open a window of opportunity for Amazon and Whole Foods Acquisition in other product categories. The new technology provides an opportunity to Amazon and Whole Foods Acquisition to practices differentiated pricing strategy in the new market.

It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. New environmental policies — The new opportunities will create a level playing field for all the players in the industry. It represent a great opportunity for Amazon and Whole Foods Acquisition to drive home its advantage in new technology and gain market share in the new product category.

Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Amazon and Whole Foods Acquisition.In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution.

The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or arbitrary definition. Research papers can be written and completed in the pursuit of a persons masters and / or doctoral studies.

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civil engineering research . AFAM Intro to African American Studies This course provides an overview of African American history and culture. Topics include major events, persons, and issues spanning the period from the African heritage to contemporary times. Amazon () states “we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives”.

Amazon. com was started out as a book-selling website and with the success of it Jeff diversified into certain specific areas. Now they are selling mobile phones, motor free parts, electric goods, medications, cosmetic makeup products and cloths etc. Research papers can be written and completed in the pursuit of a persons masters and / or doctoral studies.

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